This concise and robust publication lifts the lid at the inventive procedure and eloquently information the stairs had to create intriguing new ideas.
Advertising copywriters, engineers, poets, painters and scientists have all benefited from its textual content to make inventive breakthroughs.
Advertising trailblazer William Bernbach wrote, "James Webb younger conveys in his little ebook whatever extra invaluable than the main discovered and designated texts as regards to advertisements. Mr. younger is within the culture of a few of our best thinkers whilst he describes the workings of the inventive process".
Table of contents
- How it started
- The formulation of experience
- The Pareto theory
- Training the mind
- Combining previous elements
- Ideas are new combinations
- The psychological digestive process
- "Constantly considering it"
- The ultimate stage
- Some after-thoughts
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Additional info for A technique for producing ideas: A simple five step formula for producing ideas
A technique for producing ideas: A simple five step formula for producing ideas